Your B2B SEO company should have experience optimizing campaigns for industrial and manufacturing companies. Shero Marketing provides SEO for manufacturers and other industrial companies throughout the greater Houston area including the Port of Houston.
SEO for Manufacturers & Industrial Companies
Our 10 years of experience working with companies like yours successfully means we can are well equipped to help grow your online presence and generate leads.
There are many niche industries for which SEO optimization and strategy are unique. Some of the companies we’ve managed organic search campaigns for include a pump manufacturing company, oil and gas supply companies, fabricators, wind turbine manufacturers, sign manufacturers, a container freight station, furniture manufacturing, and much more.
B2B SEO Services
UX & Performance
Some of the performance, speed, and UX factors important for SEO.
- Improve engagement rate and CTR (click-through-rate)
- Pass Core Web Vitals and site speed test
- Improve conversion optimization with strategic CTAs for various screen sizes and viewports
- Goal tracking & benchmarking
- Performance and Google Analytics reporting
- Improving overall user experience
- Securing website and user security using a CDN, security software, and security audits
Inbound Lead Generation
Some of the lead generation strategies and tactics we use.
- Creating high quality, helpful content that is engaging and relevant for local users
- Strategic content curation and creation that speaks to the right audience at the right time
- Four single-use guest passes per year
- Well-placed contact points throughout each page on posts and pages
- Funneling users to on-site content to track them in a specific audience and serve targeted ads
On & Off-Page Optimization
Some of the strategies we use to optimize on and off your website.
- Deploy localbusiness, ecommerce, product, service, and other relevant schema
- LinkedIn, Google Business Profile Optimization
- Creating niche B2B, industrial, oil & gas, etc. citations
- Keyword research, content gap analyses, and outreach for media opportunities and mentions
- Finding and joining relevant local chambers and industry associations
What is Business-to-Business SEO Marketing?
Organic SEO marketing for a B2B company means optimizing the website for the products and services that make you money. But it also means optimizing with your potential clients in mind, using a voice that speaks to them and targeting the geographic region in which they reside. There are many factors that make optimizing B2B search campaigns unique and no two companies are alike.
Related reading…
- Retail & Product PPC Ads
- How to Pick the Best SEO Company
- Winning with Local Ads in Google Maps
- Website Designers with Optimization in Mind
- What Your SEO Company Should & Shouldn’t be Doing
Your SEO campaign manager will sit down with you to discuss your company’s goals, services, and products. We’ll learn about your company’s history, USP, and note any proof points, accolades, and things that set it apart from its competitors. Then we’ll map out a strategy to optimize for the highest value items using your brand’s voice and values.
Over time we’ll build out quality, niche business listings. We’ll keep publishing and improving content on your website, and off-site where we find opportunities for your company to have a voice on a website relevant to your company.
We will make sure your landing pages convert, and that your customers don’t leave the page and bounce right away. By placing strategic Call-to-Actions (CTAs) at places throughout your site (with mobile experience in mind) we’ll make it as easy as clicking a button for your customers to contact you, request a consultation for services, or buy a product.
Ready to Start a B2B SEO Campaign?
Contact us to schedule a free consultation with our B2B company in Houston.