Shero Marketing was founded by organic search marketing (SEM) experts with 10 years of experience as SEO service providers, and 16 years of experience in PPC ads management. We know that it takes more than a modern website to bring in leads and buyers. We also know how dangerous hiring the wrong SEO company can be (we’ve heard some real horror stories from clients). Contact us to schedule a free consultation with our SEO company in Houston, Katy, Cypress, Fulshear, or anywhere else in the US.
Looking for the Best SEO Company? When Can We Start?
At Shero Marketing, we do things a little differently. Our SEO strategies and tactics include data-driven decisions based on competitive research, keyword research, and – you guessed it, more research. Ready to maximize your marketing ROI using a channel that yields long-term results? Call our SEO firm at (346) 218-8472 or contact us online. Request a free website audit and proposal from our local SEO firm.
Many specialized subtypes of search engine optimization fall under the SEO umbrella including:
- Local SEO
- Legal SEO
- E-Commerce SEO
- Voice Search SEO
- SEO for Service Companies
- Medical & Dental SEO
- SEO for B2B & Manufacturing Companies
Want to Skip Down the Page? Click on a Topic Below to Jump to that Section.
What is Search Engine Optimization (SEO)?
Improving User Experience, aka UX
About Shero SEO Marketing
Does SEO Really Work?
Gimme a Free SEO Audit
SEO Questions Answered
How can I get my business website to show at the top of Google searches?
What are the fundamental optimization factors for visibility?
Why Hire Shero SEO Marketing
Request a Free SEO Consultation
SEO is a fancy acronym that stands for search engine optimization. SEO is the science of reverse engineering a search engine algorithm with the goal of increasing your website’s visibility (or rank) for specific words, phrases, or voice searches in search engine result pages (SERPS). Optimizing for search engines means earning placement for your website’s pages in search results. But earning a spot in Google search results isn’t the important thing, it’s showing up when someone searches for something relevant to your products, services, or brand that matters. Organic search is ideal for businesses that want to build value that lasts with a long-term internet marketing campaign, while paid search campaigns are very short-term investments.
A successful SEO campaign should increase incoming calls, form leads, product sales, and client signups to maximize your marketing ROI. Other names for SEO are organic search or natural search marketing.
Although a strategic online marketing strategy can vary tremendously, there are a few SEO services and tactics that most search marketing agencies (like us) provide for nearly all campaigns.
Our organic search marketing services include SEO for lawyers, local businesses, e-commerce websites and online retailers, local services businesses like remodeling companies and auto shops, brands, and corporations. Contact Shero Marketing online or call (346) 218-8472 to request an SEO audit or proposal for services.
Anticipating your customers’ intent is one of the foundations of conversion optimization. If you don’t know what your customers are looking for, how can they ever find you online? If you are going to make a sale or sign a new client, you have to know what they need before they do to inspire that “aha” moment.
Benchmarking and A/B testing are both important conversion optimization considerations. Audience engagement and strategic placement of CTAs throughout every step of the purchase funnel prevent cart abandonment and high bounce rate while increasing pages per session and conversion rates.
If you don’t know what your customers are looking for, how can they ever find you online?
SEO is our specialty, UX optimization included. Call (346) 218-8472 to discuss your search engine marketing needs with our team.
UX is often overlooked in SEO because when you’re absorbed in the backend of technical onsite optimization and mechanics it is easy to overlook the user’s perspective of a website’s functionality. There are endless screen sizes to consider and permutations of a website’s design to consider and test for layout responsiveness.
Maybe the call-to-action (CTA) buttons are too close together on an iPhone X? Or customers see a giant wall of text and immediately click back (bounce) to find a page that doesn’t have the voice or length of a textbook. Improving UX can make a huge impact on both paid and organic search campaigns. SEO is our specialty, UX optimization is an important part of it.
Publishing high-quality web content curated from keyword research, competitive analyses, and technical SEO strategy is an important part of a successful SEO campaign. But it’s not the only thing. The best content also engages your audience, encourages conversions, and aligns with your brand’s voice. From evergreen articles, informational content, product copy, how-to, and FAQ content to technical content writing for lawyers and law firms, we’ve got you covered.
Our copywriters craft optimized website content for your website that sings to your audience. Let’s face it, effective digital content doesn’t just help your site rank higher, it should also increase conversions, close deals, and attract customers throughout the buying cycle or journey funnel.
Our SEO strategies are born of research, experience, and quality tactics. We put you, our customer, first. We are passionate about helping businesses succeed, and believe every business deserves a fair shot. There’s no way to help people find your business’ website online, or increase inbound phone calls, leads, purchases, or potential new clients than with search engine optimization. Our search marketing agency provides comprehensive paid and organic search marketing services.
SEO works when the people performing optimization services implement content, metadata, schema, and CTAs strategically. If a website anticipates searchers’ needs, providing relevant answers at the right time and place for your target market, it will rank higher in SERPS. That’s why SEO works, and how we stay in business.
Data-driven organic search engine optimization yields the best results, following Google’s best practices and fulfilling user needs with robust and engaging content. Our SEO tactics are successful because we follow Google’s rules and best practices, focusing on quality, improving user experience, anticipating user intent, and delivering their needs with easily understood and valuable content.
The elements of an SEO campaign are not the same for every type of business or industry. A successful SEO campaign is the result of strategic planning and management. We begin the process with an audit, assessing a company’s current search performance and website, discussing business goals, budget, and establishing benchmarks and a timeline for delivery.
Want us to send you a proposal for SEO services? Start by requesting an audit.
SEO is a long-term campaign that adds value over time as the campaign matures, while PPC (pay-per-click advertising) can increase leads almost immediately on the same day but grinds to a halt once you stop feeding it money. A well managed SEO campaign is an investment that yields a high rate of return for the investment, and its ROI continues to increase with time. That is why we offer to manage supplementary ad campaigns; SEO is a better investment.
You need more than just a creatively designed website to show up at the top of Google Maps and search engine result pages. Website optimized for search engines include targeted metadata, title tags, descriptive meta descriptions, and informative, robust content that is updated often. Users reaching your site from search engines should fit within your target market.
The best SEO agencies value the importance of mastering basic optimization fundamentals. Prerequisite factors to consider if you want your website to rank higher in search results include:
- clean coding (html5)
- fast loading site speed
- mobile optimization
- schema implementation
- secure SSL configuration
- clear calls-to-action
- tracking and conversions for reporting
- metadata implementation
- practical page hierarchy
- high-quality content
- proof points
- strategic keyword placement
- strong web presence off-site
- quality local or niche links
- good reviews
- pass Core Web Vitals Lighthouse test
We are passionate about helping businesses succeed, and believe every business deserves a fair shot. There’s no better way to help people find your business’ website online, or increase inbound phone calls, leads, purchases, or potential new clients than with search engine optimization. Our search marketing agency provides comprehensive paid and organic search marketing services to drive long-term results.
- Learn What Tasks Your SEO Company Should & Shouldn’t Be Doing
- Checklist to Improve SEO for Lawyer Sites
- The Power of Perfect Timing: Local Google Maps Ads
- Optimized Website Design
- Marketing Analytics Consulting & Reporting
- What is White Hat SEO and Does it Work?