We consulted Unique Builders & Development’s SEO team and made vast improvements to optimization, campaign performance, measurement, reporting, and lead attribution. We started by auditing their SEO campaign to uncover areas of opportunity then developed a strategy and list of tasks to improve the campaign. Their local organic search campaign was stagnant as if it had hit a brick wall.
We also set up Google Analytics event tracking integrated with CallRail call and form submission tracking software and deployed their Facebook pixel.
- Fixed inconsistent online listings
- optimized on-site
- removed duplicate content
- redirected pages as needed
- set proper canonicals
- fixed schema
- improved content across the site
- deploy Google Analytics tracking
- Improve UX with click to call phone icon on mobile
- set up CallRail tracking and dynamic number insertion
- added lpurl templates to AdWords campaigns for tracking
